Creating Effective Marketing Graphics: What You Need to Know

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  Studies show that you have less than three seconds to attract and deliver. Consumers are inundated with an average of 3000 messages each day from various marketing channels, from print to mobile to online content. The good news is that approximately 80% of purchasing decisions are still made in-store, so it’s crucial to to […]

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Magnetic Marketing: 2018’s Hottest Advertising Trend

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At Light-Works, we pride ourselves on being at the forefront of environmental sustainability in the commercial printing services industry. When we realized that clients were constantly changing their graphics on menu boards, point-of-purchase stations, and trade show informational booths, we knew we needed to do something to cut down on our carbon footprint. The businesses […]

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New Offers from the 2017 SGIA Trade Show

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New Offers from the 2017 SGIA Trade Show

Nearly every year, I attend the Specialty Graphic Imaging Association (SGIA) trade show and conference. As the largest printing trade show in the United States, it is where people in ‘the biz’ learn about the latest trends, encounter incredible innovations, and network with other members. In my fortieth year of owning a company like Light-Works, […]

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Recent Light-Works Projects: From Custom Printing to Large-Scale Displays

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Recent Light-Works Projects: From Custom Printing to Large-Scale Displays

Well into my 40th year of running Light-Works, I’m amazed at the diverse and wide-reaching work that we do for our clients. Restaurants are bound by their defined menus, and factories pride themselves on precise manufacturing day in and day out. Custom printers like us, however, use the same tools with an infinite variety of […]

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Tintypes: The Resurgence of Printing on Aluminum

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Tintypes: The Resurgence of Printing on Aluminum

You’ve definitely seen a tintype photograph, maybe in a local antique shop or in a grandparent’s basement.The tintype process was first described in France in 1853, but then patented by Hamilton Smith in the U.S. It was a popular method of photography throughout the mid-to-late 1800’s. Due to its ease of printing production, tintype photography […]

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