No matter whether it’s terrible, fantastic, or flat-out phony, customer service is something that we encounter every single day. Understandably, this crucial component can make or break a small business. By understanding and catering to our clients’ needs with our trademark customer service, we provide and maintain the bonds that generate loyalty and repeat business […]
Author: M Feldman
Creating Effective Marketing Graphics: What You Need to Know
Studies show that you have less than three seconds to attract and deliver. Consumers are inundated with an average of 3000 messages each day from various marketing channels, from print to mobile to online content. The good news is that approximately 80% of purchasing decisions are still made in-store, so it’s crucial to to […]
Magnetic Marketing: 2018’s Hottest Advertising Trend
At Light-Works, we pride ourselves on being at the forefront of environmental sustainability in the commercial printing services industry. When we realized that clients were constantly changing their graphics on menu boards, point-of-purchase stations, and trade show informational booths, we knew we needed to do something to cut down on our carbon footprint. The businesses […]