Channeling Rob Evans
Earlier this month, Rob Evans, passed away due to illness. Rob was part of the foundation of Light-Works, bringing patience, quality and craft in all he did. Almost 30 years ago a young man in his mid-twenties sat across from me in my office applying for a job at Light-Works. He showed me his […]
read moreLight-Works: Where Large Format Printing & Customer Service Meet
No matter whether it’s terrible, fantastic, or flat-out phony, customer service is something that we encounter every single day. Understandably, this crucial component can make or break a small business. By understanding and catering to our clients’ needs with our trademark customer service, we provide and maintain the bonds that generate loyalty and repeat business […]
read moreCreating Effective Marketing Graphics: What You Need to Know
Studies show that you have less than three seconds to attract and deliver. Consumers are inundated with an average of 3000 messages each day from various marketing channels, from print to mobile to online content. The good news is that approximately 80% of purchasing decisions are still made in-store, so it’s crucial to to […]
read moreMagnetic Marketing: 2018’s Hottest Advertising Trend
At Light-Works, we pride ourselves on being at the forefront of environmental sustainability in the commercial printing services industry. When we realized that clients were constantly changing their graphics on menu boards, point-of-purchase stations, and trade show informational booths, we knew we needed to do something to cut down on our carbon footprint. The businesses […]
read moreNew Offers from the 2017 SGIA Trade Show
Nearly every year, I attend the Specialty Graphic Imaging Association (SGIA) trade show and conference. As the largest printing trade show in the United States, it is where people in ‘the biz’ learn about the latest trends, encounter incredible innovations, and network with other members. In my fortieth year of owning a company like Light-Works, […]
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